
TikTok For Recruiting, Hyundai Robot Coworkers, The Mall Comeback
Episode #1398: Today we're talking about TikTok's evolution into a serious dealership marketing and recruiting tool, Hyundai doubling down on humanoid robots with Boston Dynamics, and why America's malls are quietly making a comeback as shoppers look for more than just stores. Show Notes with links: TikTok has moved beyond dealership experimentation and into the mainstream marketing mix. Dealers are using the platform to reach younger shoppers, showcase inventory, promote service offers and recruit technicians. TikTok launched Automotive Ads in 2025, matching users with relevant vehi…









