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from the road.
Short, useful dispatches on the people, ideas, and forces shaping the car business.
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The archive · 5 published
Jun 15, 2026 · 3 min read
Stop Chasing Transactions and Start Building a Community
Marketing that ends at the point of sale is a race to the bottom. Learn how to map the customer lifecycle and leverage community as a retention engine to lower your cost per acquisition and build a business that is More Than Cars.
Dealer OperationsMarketing
Jun 8, 2026 · 4 min read
Stop Renting Your Customers
Most dealers are building their business on rented land by over-relying on lead providers. Learn how to shift toward brand-centric marketing to lower your acquisition costs and own your local market through the More Than Cars approach.
MarketingBrand Strategy