Building the future of the car business.

Two companies, one mission: make automotive retail an industry that inspires careers, rewards innovation, and treats people like people.

The through-line

Dealerships are full of people doing remarkable, generous, human work. More Than Cars and Auto Genius are how I tell that story — and give the industry better tools to live it out.

Media + Creative

More Than Cars

The media and creative company changing how the world sees car dealerships — and how dealerships see themselves. We pull back the curtain on the people behind the business and tell the stories the industry has been waiting for.

Explore More Than Cars

What began as the Automotive State of the Union during the chaos of 2020 has grown into a full media network and creative studio serving retail automotive. We make the shows, the stories, and the brands that move the industry forward — and we bring the whole community together once a year to do it in person.

More Than Cars community moment

01 / Media

More Than Cars Media

A network of daily shows, podcasts, livestreams, and original reporting — including the flagship daily show Automotive State of the Union and The Truth About Car Dealers docuseries.

02 / Creative

More Than Cars Creative

A creative agency building the brands, campaigns, and experiences that help automotive companies stand out and mean something to the people they serve.

Marketing + Technology

Auto Genius

Where I help dealers win with technology that's actually built for them — fast, accessible, and beautiful web experiences that respect the customer's time and the dealer's goals.

Discover Auto Genius

Great tech in the car business is rare. Auto Genius exists to change that — aligning technology with the way dealerships actually work, and setting a new standard for what a dealer's digital experience should feel like. It's also a community for the most forward-thinking people in retail automotive.

Behind the scenes filming with Kyle
  • 01 / Speed

    Web experiences engineered to load fast and convert — attention is the only currency that matters online.

  • 02 / Accessibility

    Built so every customer can use them, on any device, without friction.

  • 03 / Beauty

    Design that makes a dealership look as good online as its best people are in person.

⚡ The point of all of it

It was always about the people.

Media or technology, a stage or a screen — the goal never changes: help the people in this industry feel seen, valued, and loved, and give the customers they serve an experience worth talking about. That's the work. One story, one dealership, one person at a time.