TRANSFORMING THE AUTO INDUSTRY ONE STORY AT A TIME
Keynote speaker, podcast host, and COO of More Than Cars and Auto Genius — reframing the car business through the lens of human experience.
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01 / PodcastsVoice of the industry
Two shows, real conversations — at the intersection of technology, retail, and humanity.
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Energetic, bold, and story-driven sessions for leaders building the next era of automotive.
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Essays on the people, ideas, and forces shaping the car business.
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Distilling complexity into usable intelligence — weekly conversations on leadership, culture, and the future of the car business.
Latest from Kyle
Latest episode · Automotive State of the Union
West Herr Subaru Turns Camp Day Into $25,000
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Stop Using Rebates to Mask a Structure Crisis
July SAAR is up, but so is negative equity. When you use OEM incentives to bury bad deal structure, you aren't making a sale—you're locking your customers out of the market for the next four years. Learn to lead with equity, not rebates.
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